Like any industry, there is always the fear that Technology will replace jobs. Real Estate was no different – but the industry is fundamentally about people, their homes, and their dreams, and the human facet is still proving invaluable. Therefore it’s been a matter of harnessing new technology and embracing what aspects can be used to an agent’s advantage to market properties in the most exciting and effective ways.
One of the revolutions has been the increase in mobile technology. Although printed magazines will always appeal to some buyers – as more mobile generations become homebuyers, the way many go about their open home and their ability to keep up with what’s on the market 24/7 has changed the environment.
The recent development of 3D scanning being applied to real estate imagery has enabled potential buyers to view an entire house by moving around inside the footprint, with a realistic understanding of flow, proportion, and light, giving you the true ‘feeling’ of a home not available from a still shot. This is seeing more people purchasing homes from out of town without even viewing a property, increasing the potential buyers. Only a few agents have taken up this technology so far, and you can see examples on many Tall Poppy Listings.
Social Media is now an important part of a properties marketing campaign. The ability to share and spread the word is powerful. It also makes the agents themselves more of a brand – rather than just the company they work for. The volume of social media avenues can be awfully time consuming and has provided a shift of focus for many.
Of course, the development of Web Pages such as Trade Me, for example, makes it easier for vendors to sell a home themselves. However this doesn’t seem to have discouraged the industry, perhaps it’s just resulted in some weeding out, a consolidation was always likely. These sites are a tool that the Real Estate industry has been able to embrace and the few amounts of private sales seen, just goes to prove that it’s not all that easy even with the technology. It comes down to more than just a listing, but personal contact, targeted marketing, industry knowledge & experience, negotiation skills and dedicated time.
At the end of the day, people generally like the comfort of speaking to an agent they can trust. Chatting with someone knowledgeable about the industry is a great deal more reassuring than browsing through dozens of online articles. So although technology has changed the landscape of the Real Estate industry, it’s provided a plethora of ways for you to find listings, view properties and purchase your dream home.
About the Author: The above article on How is Technology Affecting Real Estate was written and provided by Brent Palmer, a local leader in the field of Richmond and Nelson Real Estate sales, marketing, advanced technology for home selling, and social media.
You can contact Brent Palmer here, or at 027 544 9921. He has helped many people buy and sell homes in the Nelson, Stoke and Richmond areas for years, and would love the opportunity to help you as well.
Thinking of selling your home? I have a real passion for helping people sell their homes in our Nelson and Tasman Region, as well as the marketing, social media & advanced technology for home selling that goes along with it. I’d love to have the opportunity to sit down with you discuss how we can work together to get you the best price.
I help people buy and sell real estate in the following Nelson and Tasman towns & neighbourhoods: Wakefield, Brightwater, Hope, Appleby, Redwood Valley, Mapua, Stoke, Tahunanui, Atawhai and of course, Richmond and Nelson City.
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