Becoming The In Demand Property On The Market

Brent Palmer
Published on May 3, 2016

Becoming The In Demand Property On The Market

Boost the interest in your property by including additional key amenities and making the most of the buyer appeal of your home’s top features. Whether you have lived in your home for two or twenty years, when the time arrives to sell your home you must change how you view your property. You need to view your home as a product that is for sale. Like any good salesman, you want your product to attract the interest of buyers and stand out from the competing products on the store shelf. Of course it can be difficult to change how you see your property. The memories that you have made here paired with the emotional attachment you feel for your home can make it a difficult mental switch. However, sellers that can form the needed emotional detachment and make that mental transition will benefit financially over those that struggle to overcome their attachment to their home. Properties that move quickly into the contract stage and with few hold ups in price negotiation and reductions usually sell for greater financial value, a goal that every seller should have when selling their property. What are buyers are looking for in a home? The homes that sell the fastest and are on the market for the least amount of time usually have lots of the hot features that buyers in today’s market find appealing and desirable. I know that the key to making a product appealing is to understand what the consumer wants, and to provide the product that fills that need. People selling their home should do the same with the sale of their property. When you’re in the stages of preparing to put your home up for sale, you should consider making minor renovations or upgrades. Also, clean the property and possibly add some light staging. I can recommend different ideas for this, so please feel free to ask. In today’s housing market, the majority of buyers are looking for homes that are ready for the buyer to move in to as soon as the paperwork of the property purchase is complete. The more attractive move in ready features that a property has the better to attract potential buyers. Focus the upgrading of your property on kitchens and bathrooms It is a well known and a well established rule of real estate that the kitchen and bathroom can make or break the sale of a property. If your home’s kitchen or bathroom is outdated or a little tired, consider an upgrade that could bring some life into the room and attract buyers. A simple lick of paint can work wonders in the kitchen. Paint cabinets white to give a bright and clean look to your kitchen, and consider including some new stone counter tops made from granite or quartz. Old and tired faucets should be replaced with fresh new units. Upgrades should be seen as an investment and you can see an incredible return on the moderate amount you need to spend to brighten up the key features of a property. Make the most of your property’s key features I know that a property with certain features is more likely to sell faster. Even if you are unable to upgrade your home, you may already be blessed with some of the hot features that are on most buyers’ wish lists. Home sellers must think like the CEO of a company selling their new product, fashion accessory, or gadget, for their industry. When you are ready to sell your home, consider the needs of your potential buyer and turn your property into an in demand product that will attract buyers. These can be talked through with me at the time of listing your home.  On most occasions, if there are any repairs or cosmetic work that needs to be done on a home, I recommend that these be done prior to the photographs being taken. This will aid Tim Perry at Open2View, my exclusive photography agent, to maximise how your home is presented in the marketing photos.  Allowing an extra week or two to carry out these repairs before putting your home on the market, will be of most benefit to you, as potential home buyers will see your home looking at its best.  If you have landscaping that needs to be done, it is worth getting this finished before any marketing photos are done.  If in doubt, feel free to ask me for my feedback.

About the Author: The above article on Becoming The In Demand Property On The Market was written and provided by Brent Palmer, a local leader in the field of Richmond and Nelson Real Estate sales, marketing, advanced technology for home selling, and social media.

You can contact Brent Palmer here, or at 027 544 9921. He has helped many people buy and sell homes in the Nelson, Stoke and Richmond areas for years, and would love the opportunity to help you as well.

Thinking of selling your home? I have a real passion for helping people sell their homes in our Nelson and Tasman Region, as well as the marketing, social media & advanced technology for home selling that goes along with it. I’d love to have the opportunity to sit down with you discuss how we can work together to get you the best price.

I help people buy and sell real estate in the following Nelson and Tasman  towns  & neighbourhoods: Wakefield, Brightwater, Hope, Appleby, Redwood Valley, Mapua, Stoke, Tahunanui, Atawhai and of course, Richmond and Nelson City.

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Becoming The In Demand Property On The Market
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